What’s the most important consideration when choosing a hardwood floor for your home?

There are many aspects of this subject which are very important. Some of them include recognizing the benefits of choosing environmentally responsible and extremely stable engineered hardwood flooring over outmoded solid hardwood. While solid hardwood remains popular, it is a waste of our natural resources and runs the risk of warping and cupping during high humidity or wetness due to common spills. The reputation of the companies from whom you are seeking engineered hardwood flooring will figure into your decisions prominently both for quality and for service. Of course, your aesthetics play a major role steering you toward certain species, grains, tones, and other factors for long-term resilience. But the final point we need to examine is the most important one of all.

That point is that the type of finish used on your engineered hardwood floor can have an insidious impact on the health of your home and its residents for a very long time, not to mention a significant effect on the beauty and durability of your floor.  

People with compromised immune systems or health sensitivities run a much greater risk of repercussions from some types of hardwood flooring finish. Among a long list of vulnerable candidates, this includes children, seniors and many pets.  

While engineered hardwood is an admirable selection from the “green” environmentally-friendly flooring options, it is strongly advised that you make sure the finish does not invalidate the many benefits of this choice.

What is the Best Finish for Engineered Hardwood Flooring?

Rather than excoriate the many types of finish which fall into the category of high-risk, it is far more productive to discuss the finish which is a veritable scientific breakthrough in terms of providing a panacea of benefits! That finish is Lauzon’s Titanium finish, an advanced and almost incredible technological phenomenon, which serves to clean the air in your home. Absolutely unprecedented in the world of floor finishes, Lauzon’s air-purifying finish is activated by both natural and artificial sources of light to remove irritants to respiration, reduce the presence of commonly emitted carcinogens, and eradicate mold, viruses and bacteria, leaving a cleaner floor and overall total environment.

Lauzon’s titanium finish is used on the many styles of engineered hardwood flooring within their Ambiance and Designer Collections. In addition to purifying your air, this “pure genius smart floor” titanium finish, (the moniker the company uses), also blocks the yellowing effects of ultraviolet light which ensures that your floor will retain the tone you have aesthetically chosen for your decor. Furthermore, this innovative finish remains clear allowing visible evidence of the wood’s grain, texture and character. Another outstanding feature of this finish is that it offers “dynamic flex” which provides an impermeable shield against surface damage from the effects of heavy objects, as well as years of foot traffic and other common abuse. With a 35-year warranty, Lauzon’s titanium-finished engineered hardwood flooring has stood the test of time, making it well worth the investment on so many levels!

So, before deciding on a your hardwood floor, it makes sense to review the Lauzon options, to weigh the benefits of their titanium finish over other choices. Below is more information about this "pure genius" technology.

VISIT LAUZON TO VIEW THEIR BEAUTIFUL SELECTION OF
AIR-PURIFYING
TITANIUM-FINISHED
FLOORING

Who created the technology for Pure Genius?

Two forward-thinking European firms, Sweden's Välinge and Denmark's Photocat AB, collaborated to develop a photocatalytic innovation based in advanced nanotechnology, which Lauzon has successfully adopted for its high-quality engineered hardwood flooring.

How soon will Pure Genius start working? And will it keep working?

When exposed to lighting from both natural and artificial sources, the process of purification from your Lauzon hardwood floor finished with "pure genius" titanium will need approximately one to two months' time to remove contaminants to a level of purity comparable to or surpassing that of fresh outdoor air. While the Lauzon titanium "pure genius" finish remains on your hardwood floor, it will continue to clean your air regardless of minor scratches which have negligible impact on the whole surface of the floor.

How is Lauzon's Pure Genius different from other brands also promoting flooring that is purported to improve Indoor Air Quality?

Other flooring products on the market that claim the ability to purify the air in your home address only the VOC (volatile organic compounds) emitted from their own products rather than attacking the overall contamination problem in your home. These products include carpeting, laminate and some engineered hardwood flooring, among others.

In contrast, Lauzon's Pure Genius finish cleans the air of VOCs as well as toxic emissions from a range of sources within your home. These can include paint, glues and varnishes which exude formaldehyde which is dangerous to respiration and can contribute to carcinogenic repercussions. Other common household sources of VOCs include particle board used in your cabinets, exhaust and fumes from your garage, attic or basement and smoke from cigarettes, pipes and cigars, your fireplace and any wood-burning stoves. In addition, kitchen appliances as well as cleaning and pesticide products introduce more dangerous contamination while bathroom dampness creates the presence of toxic mold. "Pure Genius" technology in your Lauzon floor eliminates the entire universe of pollutants within your home.

For more information on household pollution, consult the Health Canada or EPA websites:

http://www.hc-sc.gc.ca/ewh-semt/air/in/index-eng.php

http://www.epa.gov/iaq/homes

Does an overabundance of furniture and other blockages to light sources prevent the Pure Genius technology from still purifying the air?

If the flooring surface is reduced in square footage by the presence of impediments to light exposure, Pure Genius will still be able to purify your air. According to reliable testing performed under controlled laboratory conditions, the Pure Genius photocatalytic technology remains the most powerful process in performing indoor air purification regardless of limitations by reduced exposure to sources of light.

It is recommended that in such circumstances, a creative homeowner can address this situation by adding Lauzon engineered hardwood products finished with its Pure Genius air-purifying titanium to other surfaces such as ceilings, walls, shelving, entertainment cabinets or the headboard of a bed, to name a few ideas.

Other Helpful Information

An Overview of
Hardwood Flooring

Which is Better: Solid Hardwood or Engineered Wood Flooring?

Oil-Finished
Hardwood Flooring

What Finish Is Best
for Hardwood Flooring?

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